About Us

The Heart of BELLAURA’s Creative Vision

BELLAURA is the culmination of a dream shared by Laura Hintze Rørdam, our Creative Director, whose aesthetic sensibility is shaped by a deep appreciation for beauty and details.

Her inspiration comes from the clean lines of Danish design, the warmth of Southern European style, and the raw, unrefined beauty of nature. Every piece she creates celebrates thoughtful craftsmanship, authenticity, and modern elegance.

“This has always been my dream,” says Laura. “For me, BELLAURA is an extension of how I see the world. It’s about quiet strength, soft confidence, and creating pieces that feel enduring and meaningful.”

Led by Values

Andreas Bundgaard Rørdam, CEO and Co-Founder – and Laura's husband – ensures that every aspect of BELLAURA is built on integrity and care. Together, Laura and Andreas prioritize natural materials such as organic cotton and natural wool blends, chosen for their softness, breathability, and lower environmental impact – combining comfort, quality, and long-lasting wear.

Our woven and jersey garments are produced in close collaboration with trusted partners in Portugal, while our knitwear is crafted in Italy to ensure the highest quality. Across all categories, we use only natural fibers, carefully selected for their longevity and tactile appeal.

BELLAURA’s collections are made to endure – through thoughtful design, skilled craftsmanship, and a deep respect for the people behind every garment. As the brand continues to evolve, we remain dedicated to creating considered pieces that reflect our values, season after season.

INSIGHTS & INSPIRATION

Crafted with Purpose – Calimar Knitwear

Our knitwear is produced by Calimar, a family-owned manufacturer based in the Italian region of Marche. Established in the early 20th century by Maria Linfozzi and n...