The BELLAURA Way
At BELLAURA, we believe that true sustainability is about more than just responsible sourcing and production, it is about doing things the right way. The BELLAURA Way is rooted in care, respect, and integrity. It means approaching everything we do with a deep commitment to quality, craftsmanship, and longevity. We create pieces that are thoughtfully designed and carefully crafted with a focus on longevity – using premium materials and timeless silhouettes that remain relevant beyond seasonal trends.
A Thoughtful Approach to Responsibility
Responsibility guides our decisions – from material sourcing to long-term collaborations – as we continuously seek to improve and reduce our impact. From the materials we choose to the way we work with our partners, we aim for every piece to reflect thoughtful choices – from sourcing to construction – rooted in our values of care and integrity. Our approach is holistic, focusing on:
- Natural premium materials
- Ethical, transparent production
- Long-lasting craftsmanship
We also recognize that sustainability is a continuous journey. Rather than making exaggerated claims, we embrace transparency and remain open to improvement, always striving for better practices.
Choosing Partners with Integrity
We believe sustainability is a shared responsibility, which is why we work with companies who reflect our values. Our trusted partners, ALEC Group, Goucam, and Somelos, meet high standards for traceability, working conditions, and resource efficiency – values that align closely with ours.
Goucam – Crafting with Integrity
Goucam blends traditional craftsmanship with eco-conscious innovation, using organic and recycled materials to ensure
- Full traceability of materials
- Ethical labor conditions
- Low-impact production techniques
Our collaboration with Goucam ensures each piece is crafted with care for both the wearer and the planet. Learn more about Goucam here.
ALEC Group – Leading Circularity
ALEC Group leads in circular textile production, reducing waste and minimizing fashion’s environmental impact through
- Recycling of production waste into new textiles
- Water conservation and renewable energy
- Fair wages and employee well-being
Their certifications include GOTS, OEKO-TEX®, BCI, and Global Recycled Standard, reflecting a commitment to transparency and accountability. Read more about ALEC's initiatives here.
Somelos – Excellence in Textiles
Somelos is a renowned Portuguese textile producer known for premium fabrics, environmental care, and ethical standards, with a focus on
- Organic cotton and Tencel with full traceability
- Water and energy conservation
- Exceptional working conditions
Somelos' reputation reflects a strong commitment to quality, sustainability, and responsible production. Learn more about Somelos here.
A Culture of Responsibility and Quality
For us, responsibility is not limited to materials or production methods – it informs how we design, select partners, and communicate with care. The BELLAURA Way is about responsibility, true craftsmanship, and respect for people and the planet. Our journey continues as we refine our practices and seek new ways to align our actions with our values.