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INSIGHTS & INSPIRATION Production Story

Production Story

At BELLAURA, every garment begins with a vision. Laura, our Creative Director, finds inspiration in the clean lines of Danish design, the rich detail of Mediterranean aesthetics, and the raw beauty of nature. Creativity flows effortlessly from quiet moments at her desk to the vivid imagery of her dreams. Each idea reflects a passion for authenticity and thoughtful design, creating an aesthetic that values beauty not only in clothing but in every aspect of life.

Sketch Shirt

FROM SKETCH TO SAMPLE

Once an idea takes form, it is translated into detailed sketches and precise technical specifications. These tech packs become blueprints for collaboration with our skilled production partners in Portugal. Andreas, CEO, oversees the process, ensuring smooth coordination of timelines, logistics, and supplier communication.


THE ART OF FABRIC SELECTION

Choosing the right fabric is at the heart of our creative journey. Whether browsing our curated material archive or discovering new textiles at fairs like Milano Unica and Première Vision, we remain committed to quality, innovation, and responsible sourcing. Our personal relationships with trusted suppliers allow us to explore unique fabrics while maintaining our high standards.

CRAFTING WITH PRECISION

The production journey begins with the first sample, brought to life by expert hands in Portugal. Each piece undergoes meticulous refinement, often through several iterations, to achieve the ideal fit, feel, and finish. This collaborative process – typically spanning six to eight months – highlights the care and dedication that define BELLAURA.


THE FINISHED PIECE

Every BELLAURA piece is a seamless blend of elegance, craftsmanship, and responsibility. From the initial spark of creativity to the final stitch, our journey reflects the artistry, collaboration, and intention behind everything we create.

Crafting Detail